Social media is a new concept that has completely revolutionised the PR industry. Social platforms help your brand connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, this is no passing trend.
The facts;
There are 3.725 billion active social media users.
The average daily time spent on social is 142 minutes a day.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
Visual content is more than 40 times more likely to get shared on social media than other types of content.
Social media is important because it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalise your responses to resonate with that audience more appropriately.
Social media is an essential piece of your business marketing strategy. However there are certain things to watch out for;
Ensure you are marketing towards the right market, if your hashtags or influencers don't target the right demographic then you are not reaching the right audience.
Influencer fraud is a prevalent problem in social media marketing. According to the CNBC, it is estimated to cost businesses $1 billion. However, there are ways to spot a fake, such as looking at their engagement rate, if their followers have a profile picture or by hiring professionals like us to sort through the fakes using our expertise.
80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree (Source: Smart Insights). This is where we come in, our social media gurus take an impartial look at your brand's social media and make adjustments where necessary. Through our experience and expertise, we are able to determine what works well and what doesn't.
Want to learn more;
We offer social media training sessions, social media management and influencer marketing packages.
Contact us today at hello@socialite-pr.co.uk
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